Welcome to Niche Marketing Guide
Define Niche Marketing Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Niche Marketing Basics Using Social Networking Sites
from:As the Internet becomes more interactive, rather than a series of static information pages, successful niche marketing will mean learning to offer visitors ways to become part of the community your site creates. Often being part of that community means coming up with ways for visitors to interact, and social networking sites are the perfect opportunity to match your niche marketing sites with potential readers.
MySpace, Facebook, and Other Profile Sites
Niche marketing using social networking starts with profile sites. Though MySpace was first, Facebook is quickly growing. These sites allow a user to set up a page and use it to talk to others. There are blog posting capabilities, and you can post news, invite others to online events, and collect friends. Niche marketing specialists are able to find friends who will lead to bigger circles of people who are exposed to the site.
Opening a Facebook page with the same name as your site is the first step. Then you will need to find a “skin,” or layout that matches closely the color of your site. Then put up your logo, some profile information, and begin to gather friends. You can use your niche marketing skills to find these friends. They’ll be visitors to your site and to the blogs and forums you frequent. Once you have connected with friends, you can send them broadcast messages about specials at your site.
Though Twitter is growing, its popularity seems to be among a fairly small group of people, mostly Internet junkies. Twitter, also called “mini-blogging,” consists of a series of “tweets,” or messages in which you answer the question “what are you doing?” Twitter works well as a social networking tool for niche marketing. Site owners can post tweets about their posts. Something like “just posted on NFL injury report” with a link to the post will encourage some Twitter followers to click on the link and read the article.
Digg, Stumble Upon, and Others
The gist of Digg and Stumble Upon is to have readers post that they like certain articles. If someone “diggs” an article, that person is voting for the article. As articles get more votes, they come up higher on the Digg search results, which means great articles are at the top. In niche marketing, you can use this idea to get attention for your articles. Encourage your regular readers to vote for your articles on these social networking sites, and the effect often snowballs. As readers say they enjoy the articles, others will read it, and you can gain regular readership this way. This type of social networking is still very new, which means it is a ripe place for niche marketing efforts.
These sites are only a few of the social networking options out there. Many exist for only small demographic groups, and finding the right social networking sites for your niche marketing site can mean the difference between having traffic trickle in and having it tumble in on a wave of recommended readings.
Define Niche Marketing Specific links
Define Niche Marketing News
Aussie ‘niche’ film Dead Europe to get modest release
A new Australian film, announced on Wednesday in Competition at the Sydney Film Festival, will see a modest, art house release. Liz Watts, producer for Dead Europe told Encore: “I think Dead Europe is a niche film. It’s not going to be a wide release,” adding that it would receive targeted marketing support. Watts added: [...]
Read more...Optical Coatings: Technologies and Global Markets
NEW YORK, May 24, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Optical Coatings: Technologies and Global Markets http://www.reportlinker.com/p0157456/Optical-Coatings-Technologies-and-Global-Markets.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Paint_and_CoatingINTRODUCTIONSTUDY ...
Read more...Nonprofit works to provide sustainability opportunities
Students involved in sustainability efforts at Ohio State will soon have the opportunity to quantify their experiences through a new sustainability certificate program, offered by the Fisher College of Business and Net Impact rolling out this fall.
Read more...MetLife, Inc. - Analyst/Investor Day
MetLife, Inc. (MET)May 23, 2012 8:00 am ET Executives John McCallion - Head of Investor Relations and Vice PresidentSteven A. Kandarian - Chairman of The Board, Chief Executive Officer, President and Chairman ...
Read more...Greater connectivity to define tomorrow
The “World of Tomorrow” was what everyone was treated to at the historic 1939 World’s Fair in New York, where then-ground-breaking—but now standard—technologies like fluorescent bulbs and air conditioning were unveiled.
Read more...