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	<title>Pay Per Click Marketing For Profit</title>
	<link>http://www.internet230.com/paypc</link>
	<description>Pay Per Click Marketing</description>
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		<title>How To Find High-Paying Keywords</title>
		<description><![CDATA[When it comes to pay-per-click (PPC) advertising and marketing, one concept takes precedence above all others: keywords. PPC advertising is contextual &#8211; at least, it is in the vast majority of cases, including the famed Google Adsense. That means that the adverts are generated on the basis of the words inside the text of a [...]]]></description>
		<link>http://www.internet230.com/paypc/how-to-find-high-paying-keywords/</link>
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		<title>What Is Pay-Per-Click Part One: Overview</title>
		<description><![CDATA[Understanding pay-per-click (or PPC) advertising really isn&#8217;t so difficult. A person signs up with a PPC company (the best known one is the Google operated Adsense, but others do exist). As PPC is all about earning money from advertising revenue on your website, you will need to have a website with at least a few [...]]]></description>
		<link>http://www.internet230.com/paypc/what-is-pay-per-click-part-one-overview/</link>
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		<title>Utilise WordPress Plugins With Your PPC Campaign</title>
		<description><![CDATA[WordPress is perhaps the world&#8217;s premier blogging platform, and is being used more and more often as a Content Management System (CMS) as well as a platform for traditional linear blogs. With the continued popularity of &#8216;magazine style&#8217; themes, which resemble conventional websites, WordPress&#8217;s popularity seems assured. One of the reasons for its success is [...]]]></description>
		<link>http://www.internet230.com/paypc/utilise-wordpress-plugins-with-your-ppc-campaign/</link>
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		<title>Pay-Per-Click Advertising: The Importance of the Fold</title>
		<description><![CDATA[On a website, the &#8220;fold&#8221; is the area of screen available to anyone who visits that site without them needing to use the scrollbars. Essentially, &#8220;above the fold&#8221; is the area that can be seen without using the mouse or the keyboard to navigate through the site &#8211; and it usually includes things like the [...]]]></description>
		<link>http://www.internet230.com/paypc/pay-per-click-advertising-the-importance-of-the-fold/</link>
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		<title>The Importance of Obeying PPC Terms &amp; Conditions</title>
		<description><![CDATA[Pay-per-click (often abbreviated to PPC) is one of the most reliable forms of online income, and a great tool for Internet Marketers to utilise. The most popular PPC method, Google&#8217;s Adsense platform, has created a sustainable online income for many a savvy marketer &#8211; and other methods have enjoyed similar success. When you register with [...]]]></description>
		<link>http://www.internet230.com/paypc/the-importance-of-obeying-ppc-terms-conditions/</link>
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		<title>Common PPC Mistakes #10: This Product Is Not Tested – At All</title>
		<description><![CDATA[One thing that is now common to all the major search engines is that they will allow you to have multiple ad copies which can have a great deal of individual utility. For example, one copy of your ad can be linked to a different landing page than the other, have different wording within the [...]]]></description>
		<link>http://www.internet230.com/paypc/common-ppc-mistakes-10-this-product-is-not-tested-%e2%80%93-at-all/</link>
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		<title>Common PPC Mistakes #9: Fixing Your Eyes Too Firmly On The Prize</title>
		<description><![CDATA[There has been some discussion already of the problem of breathlessly chasing the number one ranking for a certain keyword. Some people will get involved in a bidding war to have this ranking, in the belief that it will result in big-time PPC results – but all too often they are wrong. Certainly, there is [...]]]></description>
		<link>http://www.internet230.com/paypc/common-ppc-mistakes-9-fixing-your-eyes-too-firmly-on-the-prize/</link>
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		<title>Common PPC Mistakes #8: Resting On Your Laurels</title>
		<description><![CDATA[The old saying which goes “a watched pot never boils” is there to dissuade us from micro-managing everything in our lives. It is important, though, to recognize that just as intricate, obsessive following of details will do us more harm than good, the best way to do things is not the exact opposite of micro-management [...]]]></description>
		<link>http://www.internet230.com/paypc/common-ppc-mistakes-8-resting-on-your-laurels/</link>
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		<title>Common PPC Mistakes #7: The Disconnect</title>
		<description><![CDATA[Internet Marketers have been experimenting with the medium for a few years now, and one thing that has become very clear is that if it takes someone three or more clicks to get to where they want to be, they will often give it up and go somewhere else. This is naturally something you will [...]]]></description>
		<link>http://www.internet230.com/paypc/common-ppc-mistakes-7-the-disconnect/</link>
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		<title>Common PPC Mistakes #6: Not Getting The RIGHT Information In Your Ads</title>
		<description><![CDATA[There is an old joke, which frequently turns up both in spoof ad pages in magazines, and still to this day in some classified ads. It says “FREE SEX!” in big, bold letters, and in the smaller text on the following lines says “Well, not really, but now we have your attention…”. Although fairly tedious, [...]]]></description>
		<link>http://www.internet230.com/paypc/common-ppc-mistakes-6-not-getting-the-right-information-in-your-ads/</link>
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